February 24, 2024

Labor Day and Less Labor

Good Morning This weekend is Labor Day weekend. For a lot of people it is a three day weekend. "Labor Day is a federal holiday in the U.S. that recognizes and celebrates the achievements of American workers. It is observed on the first Monday in September. The roots of Labor Day date back to the … [Read more...]

Three Types Of Customer

Good Morning I'm one of those old-fashioned type people, I like reading a newspaper. The paper kind. On Sundays, I pick up the local paper and I read it. During the week I read multiple ones online plus other news sources. What I noticed in the local paper was an ad from their parent company … [Read more...]

Thank You Cards

Good Morning,A few weeks ago I wrote about my friend Pat Coyle of Senior Essentials who sells Medicare supplement insurance. He helped me out with some advice, and I returned the favor.He had very little budget for marketing, but still needed to get the word out. One of the things I suggested was … [Read more...]

Make It Easy to Remember

Good Morning,Last week we had a a tune up/check up done on our air conditioning unit; and I wanted to try the company from which we'd won a free UV light a few years ago to do the work and replace the old light. The sticker on the unit states that the light should be replaced every 2 years to be … [Read more...]

Getting Referrals

Good Morning,  I was on a Zoom call the other day with a group of marketers. The leader of the group was talking about referrals, trying to help the group get more business.  As a reader of this weekly marketing tip you know the best customers for your business are repeat customers, the next best … [Read more...]

Referrals

Good Morning   I have a friend who uses word of mouth referrals as his company's main marketing strategy. He is the only person I know that this strategy works for. Everyone else fails at this strategy!To be fair to my friend, he only need 2-3 sales per month. He is a real estate agent. I think … [Read more...]