August 4, 2020

Make It Easy to Remember

Good Morning,Last week we had a a tune up/check up done on our air conditioning unit; and I wanted to try the company from which we'd won a free UV light a few years ago to do the work and replace the old light. The sticker on the unit states that the light should be replaced every 2 years to be … [Read more...]

Getting Referrals

Good Morning,  I was on a Zoom call the other day with a group of marketers. The leader of the group was talking about referrals, trying to help the group get more business.  As a reader of this weekly marketing tip you know the best customers for your business are repeat customers, the next best … [Read more...]

Referrals

Good Morning   I have a friend who uses word of mouth referrals as his company's main marketing strategy. He is the only person I know that this strategy works for. Everyone else fails at this strategy!To be fair to my friend, he only need 2-3 sales per month. He is a real estate agent. I think … [Read more...]

Added Service, Wow

Good Morning  Thank you to everyone who sent me kind words about last week's tip on NTTA great (not) customer service! I was reading this week's edition of one of the best marketing blogs around, "Denny Hatch's Marketing Blog." For those who have not heard of Denny Hatch, he founded and ran … [Read more...]

After the show

Good Day Tuesday, June 5, from 3 to 7 pm, I  had a booth at the HEB Expo, Hurst Conference Center, 1601 Campus Dr. I was on my feet most of that time and I wore the wrong shoes, not the comfy ones, but the ones that looked professional and hurt after 30 minutes. So why do I do it? It's a … [Read more...]

Denny Hatch Great Story

Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]