March 21, 2018

What are you going to do

Good Day I was listening to the radio this morning and heard an ad that I think was for Constant Contact about advertising over the holidays. It talked about how some businesses cut back on work, but that their bills still need to be paid. It got me to thinking about two points: 1) here is an … [Read more...]

Branding or ROI

Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]

Reconnect with your email list

Good Day ¬†Before I get to this week's marketing tip I want to share an email I got from my friend Larry Forbes: "I started A Little Love From Texas several years ago, which allows people to put gift cards into the hands of the people who need it most after a disaster NO STRINGS ATTACHED … [Read more...]

Houston Texas

Good Day Earlier this week I heard that my friend and his family who live outside of Houston are safe and that at that point had no flooding in their home. Years ago he had a store front for his business but closed it. Now it's internet based and he will continue in business. He's one of the … [Read more...]

Events and Sales

Good Day A few weeks ago it was Tax Free Weekend in Texas. During the weekend an assortment of clothes and school related items are on sale tax free. Most stores have big back to schools sales that weekend. My daughter works in retail at a store that had nothing on the list of tax free items, … [Read more...]

10 best words

Good Day I have been reviewing a WordStream report on their analysis of 612 of the best ads from the past year. ¬†One of the sections dealt with the most popular words used. The words, leaving out conjunctions (and, or) and articles (a, the) are in order: 1) Your 2) Free 3) Now 4) Get 5) … [Read more...]

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