July 15, 2024

Emotional Copy Triggers

Good Morning

As a business owner who does their own advertising/marketing you have to know how to write copy that sells what you are offering.

Yes you do!

You are your company’s top and maybe only sales/marketing person. This is true even if you hired a company to run/develop your digital media. (They have to have some information from you to get started.)

It does not matter if you are writing pay-per-click ads, social media posts, copy for your videos, podcasts or anything that a customer or prospect will see or hear; you need to have at least a basic understanding of writing for sales.

There are a number of items you must include in your writing to make it effective. One of the most important items is an emotional hot button driver that makes people act. Here are the seven emotional hot buttons; you must have at least one of these in your copy, the more the better:

  • Anger
  • Exclusivity
  • Fear
  • Flattery
  • Greed
  • Guilt
  • Salvation

“People buy on an emotional level, using logic to justify the purchase, and use of the correct emotional words will enhance that selling process.” Joseph Sugarman – Triggers.

If you would like to discuss this further, give me a call at 817-616-5155 or contact me by using this link and I’ll be glad to help you.

Till next time.