June 13, 2024

Advertising Lessons From Elections

Good Morning April/ May in Texas is the municipal election season, and as a lettershop/direct mail company I do political mailing. Over the past 25 plus years I have not only done the mailings, I have consulted and even managed a campaign or two. About a week ago someone running for office … [Read more...]

But The Price

Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]

Inflation Busting Offer

Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]

Loss Leaders

Good Morning,Last week I wrote about marketing/promoting your business so you can thrive whether we are in a recession or in the time we are now in.Communication is key!Once you have worked your non-current and current customers and are ready to move forward acquiring new customers, you might want … [Read more...]

Marketing Like A Political Candidate

Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]

Being passive doesn’t work

Good Morning,You're doing your Instagram, TikTok, Facebook, Twitter, LinkedIn posts on a regular basis. At times it seems that's all you are doing while running your business in your spare time, yet your likes, shares and followers are not growing by much. Sales have not increased in relation to all … [Read more...]