January 25, 2022

Being passive doesn’t work

Good Morning,You're doing your Instagram, TikTok, Facebook, Twitter, LinkedIn posts on a regular basis. At times it seems that's all you are doing while running your business in your spare time, yet your likes, shares and followers are not growing by much. Sales have not increased in relation to all … [Read more...]

Getting Business

Good Morning ,It's been a long, long time since a business owner could just hang out his/her shingle to attract business. Over fifty years ago when my father was opening his last restaurant, he sent out lots of invitations to the opening. I asked if he thought he was going to be busy and he said … [Read more...]

Needed Addition to Your POS

Good Morning ,   A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]

How To Keep in Contact With Your Customers

Good Morning,  I was talking with a friend and we got around to how to keep in contact with your customers now that a lot of them are working from home. You can always phone them if you have their number (B2C businesses might not have their customers' numbers). B2B, if you don't have their business … [Read more...]

Lead Magnets Which One?

Good Day Like everyone else, I need to keep my marketing funnel full. I do this through the use of lead magnets. Lead magnets are things I give away to people in order to get their name, company name and email or physical address (if I'm sending something to them through the mail). Currently, I … [Read more...]

Doing more to get the word out

Good Day Contact First Name  I was taking a client's post cards to the post office when I noticed a company truck advertising that it provides packaging services to manufacturers, the blister package/cardboard package. I thought, I need to remember that company in case someone needs that … [Read more...]