July 22, 2024

Advertising Lessons From Elections

Good Morning April/ May in Texas is the municipal election season, and as a lettershop/direct mail company I do political mailing. Over the past 25 plus years I have not only done the mailings, I have consulted and even managed a campaign or two. About a week ago someone running for office … [Read more...]

Getting Your Customer Back In The Door

Good Morning ,   Two weeks ago I wrote about the steps you need to take as you start to reopen your business or if your business has been open. These included using all media to announce your hours, capacity, and precautions your business is taking to insure the safety of your customers. Hopefully … [Read more...]

How To Keep in Contact With Your Customers

Good Morning,  I was talking with a friend and we got around to how to keep in contact with your customers now that a lot of them are working from home. You can always phone them if you have their number (B2C businesses might not have their customers' numbers). B2B, if you don't have their business … [Read more...]

Free Salesperson

Good Morning I was talking to my friend and fellow marketer Jeremiah Ozment, who was telling me he was partnering with internet marketing companies (social media, web designers, SEO). He mentioned using a sales letter to attract more customers and then realized that he needed to explain what a sales … [Read more...]