Good Morning A lot of people, including my clients, have my cell phone number and then tend to give it out to others who want to contact me. That being said, I answer every call if possible whether I recognize the number or not. So I get a lot of no one on the line or people wanting to buy my … [Read more...]
Marketing Works
The job of marketing and its subset advertising is to convince you that you want and need something and you have to buy it NOW! Whether you really need it or want it. A friend of mine who sells promotional items sends out an email on different subjects and then ties the subject to items he sells. … [Read more...]
Dealing With Your Competition.
Good Morning Recapping, I have been writing about who your competition is. You have direct and indirect, and you are also your own competition! Now how do you deal with them and turn them into Not your competition? Let's deal with your direct competition. One of the first things you have … [Read more...]
You and Your Competition
Good Morning We all want more customers and that our competition would disappear. Even if we do say that competition makes our businesses better. Well you can get rid of what I consider your number one competitor, YOU! What do I mean? You with your mindset, your behavior and what you do … [Read more...]
Marketing Recipe
Good Morning I grew up in a restaurant. My parents owned and ran restaurants most of their lives. Everything from a deil through a tablecloth restaurant with bar. I mostly bused tables and worked the dishwasher. But over the years I did a little bit of everything except work the bar (I was too … [Read more...]
Why They Buy From You
Good Morning PIZZA! I grew up in Buffalo, New York, in an Italian/Jewish neighborhood. We had a few pizzerias around, and every Friday night my friend and I would go down to one of the pizzerias and split a pepperoni pie. So I can say I grew up on great (New York style) pizza and know good … [Read more...]