May 22, 2024

Marketing Recipe

Good Morning I grew up in a restaurant. My parents owned and ran restaurants most of their lives. Everything from a deil through a tablecloth restaurant with bar. I mostly bused tables and worked the dishwasher. But over the years I did a little bit of everything except work the bar (I was too … [Read more...]

Why They Buy From You

Good Morning PIZZA! I grew up in Buffalo, New York, in an Italian/Jewish neighborhood. We had a few pizzerias around, and every Friday night my friend and I would go down to one of the pizzerias and split a pepperoni pie. So I can say I grew up on great (New York style) pizza and know good … [Read more...]

Profile Your Target

Good Morning I have written about how to develop more effective copy for all your promotional needs. I should have covered this first, but I did not so let me discuss it now. Before you start writing your first word you need to think about who you are writing for. You as the writer need to … [Read more...]

Dip Marketing

Good Morning {First Name} We refinanced our home over twelve years ago and it's almost paid for. And as of this moment we have no plans on selling our home or purchasing another. But every three months or so we get a large full color post card from the gentleman who handled the refinancing. We … [Read more...]

Pest or Guest?

Good Morning,Early yesterday afternoon I got a text asking me, "How many years you been in Texas now?" I did not have the phone number in my list of contacts so my reply was, "Who is this?" I'm not giving out any information to someone I don't know, would you?Well, about two hours later I get "This … [Read more...]

Recession!

Good Morning ,A number of months ago my dentist friend and client said he thought a recession was coming based on what he was hearing. At the time I said I doubt it, based on what the experts were saying and the state of the economy at the time.In the last few weeks I've been reading a lot of news … [Read more...]