March 27, 2023

Keeping up with your contacts

Good Morning Last night I got home from my office, checked the mail and got another post card from a pet vaccination service. This is the second or third card I've got from them. They get points for sending me multiple cards,but and this is a BIG BUT, my dog Tess died a number years ago and we … [Read more...]

Marketing Help?

Good Morning; I was at one of my clients', dropping off their extra newsletters that we had just mailed out for them. I was talking to one of the owners and their marketing person about them settling in at their new offices. As I left, I realized something: here is a company that was one of … [Read more...]

Marketing From The 1960’s

Good Morning I was in my bank yesterday (yes, inside the bank) making a deposit and picking up some deposit slips. I still have clients who send me checks and I like to deposit them in person. I like for bank personnel to see me and get to know me. If you don't know why that's important, then … [Read more...]

To Gain More Sales!

Good Morning; I've been getting out talking to fellow business owners lately and one day I came to realize that advertising/marketing comes down to doing three things correctly. Before I get to these three items, you must have a good foundation or it will not work. What is this basic … [Read more...]

Lead Generation and List Building

Good Morning ,I've been reviewing some of the writing of my coaches, and one of them was writing about using lead generators and tripwires. Which got me to thinking I have to develop some new lead generators and figure out what I can offer as tripwires.During my consulting sessions I ask people how … [Read more...]

Just Promote Your Business

Good Morning , Driving around I notice quite a few personal vehicles promoting people's businesses. They have rear window lettering, door signs and partial wraps. Some have bumper stickers promoting their favorite political or social issue. I've even seen a commercial truck espousing someone's … [Read more...]