May 10, 2021

Make Them Believe

Good Morning ,Most of the time I delete unwanted emails unread, but every so often I stop and read one or two before I delete them. They are all the same, cold and uncaring about me and my needs. All they want to do is take my money and sell me something. No wonder a .25% -.5% response rate is … [Read more...]

Who Are You Selling To, 2

Good Morning  Last week I went over two of the four basic types of buyers' personas (you can read about the first two by clicking here),   Introspective/Competitive and  Impulsive/Spontaneous. This week we will go over Practical/Methodical and Enthusiastic/Humanistic.Practical/Methodical - This … [Read more...]

Birthday Promotion

Good Morning (Contact First Name)  Last night I picked up my free small pizza from Jet's Pizza. I got the free pizza because I had my birthday earlier this month, and Jet's sent me a post card with 2 punch-out coupons, one for a small pizza and the other for $5 off any purchase of $15 or … [Read more...]

Hyper-Interested Customers

Good Day Contact First Name  Hyper-interested customers are customers who, as the name implies, are very interested in anything and everything you have to offer and in most cases will also buy almost everything you have to offer. In other words, your very very best customers. These are the … [Read more...]

Lead Magnets Which One?

Good Day Like everyone else, I need to keep my marketing funnel full. I do this through the use of lead magnets. Lead magnets are things I give away to people in order to get their name, company name and email or physical address (if I'm sending something to them through the mail). Currently, I … [Read more...]

Denny Hatch Great Story

Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]