Good Morning,First quarter is usually the time of year that businesses want to build their customer base. I get calls and questions from businesses wanting to know about lists and costs. It seems the standard question is "I need a new customer list; how much will it cost?"Before I can give a dollar … [Read more...]
Facts and Numbers
December 9, 2021 by Leave a Comment
Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]
Increase Email Open Rates
July 22, 2021 by Leave a Comment
Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]
Benefits vs. Features
July 8, 2021 by Leave a Comment
Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]
