April 22, 2024

Getting Your Emails Opened

Good Morning If you're like me, you get a lot of emails every day. If the subject line and maybe the first few lines of the email (in preview mode) do not catch our attention, it is deleted. If you are real good, you will highlight one and then scroll down a bit highlighting emails as you go and … [Read more...]

Facts and Numbers

Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]

Increase Email Open Rates

Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]

Getting Business

Good Morning ,It's been a long, long time since a business owner could just hang out his/her shingle to attract business. Over fifty years ago when my father was opening his last restaurant, he sent out lots of invitations to the opening. I asked if he thought he was going to be busy and he said … [Read more...]

Holiday Email Marketing Tips

Good Morning ,The holiday season is upon us so I thought I would share some marketing facts to help you get your message out. Remember the pandemic has more people shopping online!Having your consumer offer expire 10 days before Christmas will increase open rates by more than 35%*.Mentioning … [Read more...]

How’s Business?

Good Morning ,"How's business" is now a standard greeting among small business owners. Answers range from, "business is great," "people need what we have" to, "we're hanging in there," "we're surviving," business is slow" to "if it doesn't pick up soon, I don't know what we'll do." Bankruptcy rates … [Read more...]