July 30, 2021

Increase Email Open Rates

Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]

7 Emotional Hot Button Copy Drivers

Good Morning ,We made it through last week's storm. We were lucky at home and only lost power for a little over an hour and no water problems. My office on the other hand was not so lucky. It lost power and then a water pipe in the office next door burst and we had about an inch of water on the … [Read more...]

Holiday Email Marketing Tips

Good Morning ,The holiday season is upon us so I thought I would share some marketing facts to help you get your message out. Remember the pandemic has more people shopping online!Having your consumer offer expire 10 days before Christmas will increase open rates by more than 35%*.Mentioning … [Read more...]

Needed Addition to Your POS

Good Morning ,   A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]

Beware Emails, Not Perfect

Good Morning,   Have you ever sent an email that did not go through? Not the kind for which you get a message back that it did not go through for one reason or another. Your email just went into the black nothingness of the internet!Or did you get a call or text from a customer asking why you did … [Read more...]

How To Keep in Contact With Your Customers

Good Morning,  I was talking with a friend and we got around to how to keep in contact with your customers now that a lot of them are working from home. You can always phone them if you have their number (B2C businesses might not have their customers' numbers). B2B, if you don't have their business … [Read more...]