July 22, 2024

Selling One to Many

Good Morning

Hope you all had a great Labor Day weekend. As a member of a networking/leads groups you get to do a 15-minute presentation in front of the group. Last Tuesday was my opportunity to talk. We had about 35-40 people which was pretty good for the day after Labor Day. The week before we had over 60 people.

My goals for the presentation were these:

(1) For people just to get to know me.

(2) Get them to know what service I offer.

(3) Give them something that they can walk away with, keep for reference and use.

(4) Collect email addresses.

I was not going to try to sell and close them on using my service nor make an appointment with me. I wanted to keep it low risk for them.

What I did was keep it light by getting them to agree to some minor point such as asking if everyone had a good Labor Day weekend, was ready for cooler fall weather (our temperature has been above 100 for a number of weeks; in fact yesterday it was 104) and if I can use my notes to be sure I cover all the information I want to share.

Then I introduced myself and my company and went into a short bio of how I got into business, followed up with my background and experience to show that I’m qualified to talk about marketing. I also mentioned that I wrote the booklet “The 11 Secrets Successful Businesses Use To Stand Out From The Competition.”

My presentation was the “7 Proven, Powerful Ways To Increase Income.” I just covered the highlight of each point. Beforehand I had placed a card at each seat with the seven bullet points on one side and my services and a 15% off coupon on the other side. The card also had my contact information on both sides. So as I went though each point, the group could read along.

Near the end of my presentation I explained that the full report was available at 7proven.com. I also offered them a bonus, if they gave me their business card and it had their email address on it I would send them my “Ad Evaluation Worksheet.” This worksheet is a tool for evaluating advertising to help them determine how effective an ad or any marketing piece will be in generating new leads. Plus i would also be sending them a marketing tip (this) each week and on Monday a motivating message as well.

After everyone left I only picked up a few of the cards; most people took theirs. And 9 people gave me their business cards, that’s about 25%. So I think I achieved my goals.

In my 15 minute presentation I was selling one-to-many, which is much better than selling one-to-one and more efficient. Also I wanted to sell them the report in exchange for their email address. I sold 25% of the room.

If you get a chance to do a presentation, plan out what you want to accomplish beforehand, script or outline what you want to say, prepare your handouts, develop your offer and bonuses and then follow-up.

If you need help to develop your presentation or you have questions, just contact me at Phil@MyMarketingCure.com

Till next time,



If you have a business that is two years or older and would like help keeping your current customers active and away from your competition or would like to make your past customers current again, then contact me by clicking here or call me at 817-616-5155.

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