Good Morning {First Name} Today I got a coupon from Scooter's Coffee. It was printed on thick postcard stock, in full color and a big 4x6 size. The offer was half off any drink and only good at one location. The coupon was designed for when the store first opened (the headline was, "Hello … [Read more...]
Goals Are Your Roadmap
January 18, 2024 by Leave a Comment
Good Morning {First Name} While in traffic at a red light, I watched a car in one lane suddenly switch to the turn lane. It was like they just realized that they were in the wrong lane and heading in the wrong direction. The other one I see a lot is cars that are in the turn lane when the driver … [Read more...]
How To Develop Trust
January 4, 2024 by Leave a Comment
Good Morning I hope you had a good New Year! You set your goals for 2024 and now you are ready to get at it! (Sure.) We have heard the saying "People do business with people they like, know and trust." Knowing is the easy part; liking might be a bit harder. All you have to do is be a nice … [Read more...]
What Makes You Different?
December 7, 2023 by Leave a Comment
Good Morning At a leads group I went to we had some extra time and a smaller group, so the leader of the group asked us to tell in more detail who our target market is, not just small businesses, but what kinds of businesses. We have some people in the group who basically do the same thing, which … [Read more...]
New (old) Service
November 30, 2023 by Leave a Comment
Good Morning I hope that everyone had a great Thanksgiving! I wanted to wait until after the Black Friday, Small Business Saturday, Cyber Monday shopping blowout to let you know about something that will help you and your business. Two weeks ago at the end of the marketing tip, I briefly … [Read more...]
Marketing Your Business
November 17, 2023 by Leave a Comment
Good Morning In yesterday's mail I got the above letter. The person who sent this letter did almost everything correct. Of course the envelope was opened! it looks like someone hand addressed it, and if they did they have good handwriting. Plus they used a full price 1st class stamp. Once … [Read more...]
Schedule Your Marketing Time
November 9, 2023 by Leave a Comment
Good Morning Every two weeks on Friday I have to pull up the hoses that are attached to the sprinkler to water my garden and backyard lawn automatically, otherwise the lawn crew will not cut the backyard lawn. On Saturday I sit down and do my Monday Morning Motivator; Wednesday evening is when I … [Read more...]
Staying In Contact
November 2, 2023 by Leave a Comment
Good Morning Are you regular? Do you keep in contact with your customers and prospects on a regular basis? More than once a year or two? Do your customers and prospects even remember who you and your business are? You might think they do, but they have busy lives and in all probability … [Read more...]
More Than 1 Method
October 12, 2023 by Leave a Comment
Good Morning At a leads group I recently attended, one of the people mentioned that in their industry they were on longer allowed to collect IP addresses for part of their market. Another person spoke up that their industry is doing the same. We were told IP addresses were now considered … [Read more...]
