Good Morning;
We had a hail storm hit my neighborhood during Memorial Day weekend. My son’s car’s back window was hit by baseball-size hail, which destroyed it and cracked the front window as well.
All my neighbors are getting their roofs replaced. We have a roofer we are using and are just waiting for the insurance adjuster to come out next week.
In the meantime we had people coming to the door, but put a stop to it with a big “NO SOLICITATION” sign. I also got two post cards in the mail and one left in the door.
As I looked them over, I wondered, why should I contact them? Only one of the three was close to being acceptable. What I consider the worst of the three listed that they use “certified roofing crews”????
They do list a phone number and web site and a physical address in Dallas, Texas (the next county over) and financing. The other card has a photo of the owner, I think. They do not identify the person, so I’m guessing. They do list a phone number, and their address is a private mailbox (think maildrop- Postnet, UPS Store). The card states that they are a “local and honest roofing company,” working for a local insurance agent for 13 years, and know how the process works.
The third card has the phone number and the web site. They state that they are “family owned” and they are licensed, bonded and fully insured. Also they list workmanship warranty and experienced crews. They are locally owned and operated for over 30 years a member of the Good Contractors, Google reviews and A+ BBB accredited business. They also offer a free second opinion on roof repairs and replacements.
If you had to choose one of these, which one would you choose?
Now what would make these better cards. How about some testimonials! Third party endorsements go a long way to convince people to contact you. Also, if you are licensed or say you are, list your number. AC, plumbers, electricians, home inspectors all have to list their license number. Big point: if you mention “Workmanship Warranty,” explain it. I have a friend who spells out their warranty or guarantee on their literature. It might not be in the largest type size, but it’s readable!
So if you want to contact prospective customers, make sure that you include not only the usual elements but also the ones I listed here, as well as a strong call to action telling your prospects what action you want them to take next.
Want a higher response from your marketing and advertising? Then you must reply to this email right now! If you delay, it will cost you lost business! REPLY NOW!
Until next time!
Phil
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Thanks.
