Friendly Touch

This Sunday (2 am) is when you turn your clocks forward by one hour and lose some sleep, or you can do what most do and set it when you go to sleep and sleep in an extra hour. I’ve heard all the arguments about daylight saving time and this week’s tip is not about whether you like it or not. The tip is how to use it to your advantage!

If you haven’t already done so, use this event to contact your customers, clients and patients and remind them to not only set their clocks forward by an hour but also to replace the batteries in their smoke, fire and  CO2 detectors. Just send them this reminder; don’t sell. This is you being a good friend and reminding them to do something. In the fall you can do the same thing. Now you have touched them twice during the year in a friendly non-threatening way, which in most businesses’ cases is 2 times more than they do now. But you’re not one of those businesses.

You can uses these friendly reminders to build good willwith your base, in fact you can touch them very easily six times a year; 12 times would be great and would build the goodwill very quickly. I’m here to help you plan out your goodwill campaign.

Remember, goodwill turns to good business very quickly.

Until next week,