Always be prepared and remember the saying “plan for the worst, and hope for the best.”
Most businesses do not follow the above saying and live to regret it. In marketing, your business you should have a “plan B.” When your current marketing stops working suddenly, you can go to your backup plan without interruption of business. This is also good for when equipment or personnel fail or break down.
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That’s all for now!
Till next week – Great Things Happen, But You Have To Take Action
Phil
The Freedman Co.
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