Are You So Cheap, It Hurting Your Business?

Good Morning

I came back Monday from the GKIC Super Conference in Orlando at which I learned a lot. It was money well spent. Where I tried to save some money was with my flight. I got a the plane trip for a low price. Of course the flight to Orlando had a quick change of planes in Charlotte (US Airways hub). It was the flight back that went from Orlando to Charlotte to Philadelphia and then home to DFW. One long day to save a few bucks.

 The morning of my return flight, I hurt my back before I left the hotel. As you can guess, the rest of the day was not much fun. In fact, the flight to Philadelphia was late, and the airline got me on the next flight, 2 and half hours later. I did not get home until 11:30 that night.

OK, what is the point of this story and how does this relate to marketing? The point is, for about $30 more I could have gotten a more direct flight home. Was saving $30 worth it? A lot of business owners will try to save money by going the cheap route. They cut corners and then wonder why they did not get the response they wanted.

Are you trying to save money on your marketing and not getting the results you want? If you spend a few extra bucks, would it boost your response rates? Do you spend more or less than your competition?

Successful marketers outspend their competition!

Sometimes it’s worth it to spend the extra money!

What do you think? Your comments are welcome. Send them to tfc@freedcom.com.

Till next week – Great Things Happen, But You Have To Take Action

Phil