Good Morning
I was listening to the news and learned Facebook stock took a hit. On Wednesday it tumbled 7.3 percent according to CNBC. This was based on reports alleging Facebook “shared unprecedented amount of data with partners, based on internal documents” writes CNBC. Based on the New York Times story that published the story, Facebook even allowed some companies to access users’ private messages without the users’ explicit consent.
What does this have to do with you and your business?
What would happen to you if your business were caught sharing your customers’ information with other businesses? Also as a small business, you don’t have the same access as the big guys, so what can you do? And how do you feel that maybe your information and conversations are being shared with large companies to use as they see fit?
My answers: it would probably be the end of my reputation and business. I would make sure I developed or have developed a good relationship with my customers/clients by staying in contact with them on a regular basis. And last question: I would limit my use of that service or edit what I say, knowing anything I say or do on it would be known to the people that I don’t want knowing my business and using that information against me and my friends. I might even decide not to use that service anymore.
What are your answers?
Are you ready to spend time and money to promote your business on Facebook with what you know about how they treat information? I’d be interested in what you think. Email me with your comments. Till next time, Merry Christmas!Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Your Doctor of Customer Acquisition, Retention and Enhancement
P.S. Email me or call 817-282-0443 to get your past customers to buy from you again with our End of Year Special.
