Good Morning
When I was a child, my father and his friend used to take me along (very early in the morning) when they went fishing. They fished mainly on the Niagara River and sometimes on Lake Erie. The bait we used was worms and minnows. My father had some spinners and other “cool” fishing lures in his tackle box that I wanted to use.
What I learned was that you had to use the right bait for the kind of fish you were trying to catch and that you had to be in the right place as well.
In those days, any fish we caught were released when we were done fishing. We did not eat the fish that came out of the river back then, which was just as well since I don’t like fish.
When marketing your business, make sure that you’re using the correct bait for the customers you want. If you use coupons and your best customer don’t, why are you using them? You also need to be using the correct media as well. If your best customers are older men who still like to read a printed newspaper and are not real active in social media, then why would you use Pinterest, Facebook or Twitter if your customers do not?
Ready to use the correct bait in the correct pond?
If you are, then you will want to take my special 6-part email course tentatively titled; “Not Everyone Is Your Customer – How to identify your best customers and be able to duplicate them.”
The fee for this course will be $47.00, but if you reply to this post and let me know you want to sign up for the course, you will get it for $29.00. This is the lowest that this course will be offered and that price will be good only till end of business on Monday July 14th ( for all the people on vacation this week).
Till Next Week –
Remember – Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Doctor of Customer Retention
P.S. Remember, you get a 6-part marketing course for only $29 until Monday, July 14th. Email me now!
