July 15, 2024

Co-Promoting An Event

Good Morning,
I got an email from my good friend John Fletcher of Fletcher Consulting. He is the keynote speaker at today’s Grapevine Chamber Luncheon. Since I’m not a member of that chamber I did not know about it. He sent out an email to his list announcing the event.
The announcement told me his topic: “How to Grow Your Influence.” John told me who the speech is for: those who “own a small Mom & Pop shop, Own or manage a small business, play a key role in a corporation, or are interested as an individual,” (all in bullet points).
Then I got chamber contact information and a link to their web site, along with this pitch: “SOMEONE WILL RECEIVE A PRIZE YOU WILL LOVE… BUT WOULD NEVER THINK IT WAS AVAILABLE!”
Further down the page, he writes that influence consists of 13 points, which he lists. At bottom above the contact information, John indicates what he will share: “How and why prospective clients/customers will choose you over your competitor when all factors are equal, How you can be a hero without spending a single dime,” and more.
He ends his “pitch” with this call to action: “This program could help you launch a better 2022!
After reading this email I know I would want to attend, but I wish I had gotten the email about a week earlier. The key points about all this:

  • John supplemented the Grapevine chamber announcement with his own to his list, which is not the same as the Grapevine chamber’s list.
  • He told us what he was doing, when and where, right up front so we did not have to search for it.
  • He told us the topic and who it was for.
  • He provided a link to get more information.
  • Gave some informational nuggets.
  • And whet my appetite with what he will share.

John’s email is a good example of how to co-promote an event that you are part of but is not your event, and haloing your host/sponsor.
Till next time,