I just got back from spending four days learning what is cutting edge in the world of information marketing. Almost everything that was taught during those four day can be applied to any other type of business including brick-and-mortar and service businesses.
One of the key points that was brought up time and time again was that you have to know the value of your customer. What is that customer worth at 30, 60, 90 days, six months, a year, 3 years. If you don’t know how much a customer is worth to you, then how will you know how much you can invest to get more customers?
Another point was customer sharing. This is where two or more businesses might be able to share their customer base.
One of the newest trends in social media usage is to build credibility first, before you ask for information and especially before you ask for dollars. A friend of mine used to describe Facebook as a backyard barbeque, and you don’t hit people on the head with your sales pitch in the backyard. Nor do you push them into your store or to your web page. What you do is give them some useful information, maybe to a blog article you wrote with a native ad or links to a sign up page or more information that leads them into the funnel.
Rick Cesari, the man who gave us the George Foreman Grill, GoPro and more said “no matter the delivery vehicle, it’s the offer; there will always be an offer.”
This is only a brief sampling of the more than 35 pages of notes I took. If you would be interested in being part of a briefing on more details of what I learned and how to apply it to your business, please email me at Phil@TheFreedmanCompany.com or reply to this email and I’ll put something together.
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Until next week,
Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
