Great Way to Piss off People and Here is a Freebe

Good Morning

 Today in my mail I got 3 full-color catalogs from Lands’ End. One was addressed to me, and the two others were addressed to people I do not know. I understand some companies send their stuff to everyone in a company, hoping they would hit the right people. This is the bomb them approach to marketing vs. the shotgun or rifle approach. I wish I had a part of the money they waste.

 The other one I like is when I get the same letter addressed to Philip Freedman, Phil Freedman and P. Freedman all to the same address. This company never heard of sorting for duplicates based on address.

 Another good one is to send mail to my father who passed away over 5 years ago to my home address. At most you should use a mailing list for only 2 years without updating before it becomes out of date. Actually I get mail for people (they used my address in the past) from companies that are using mailing lists that are over 10 years old.

 All these companies are wasting money printing and mailing out stuff to people who aren’t there. All they have to do is clean their lists.

If you want to save some money as well, keep your customer list up to date.

In fact, I will help you out. I will clean the lists of 10 people FREE of charge ($50 value). All you have to do is be among the first 10 people to send me an email with the subject line: clean my list to tfc@freedcom.com. If you are a current client of mine, you already get your list cleaned free.

 Till next week – Great Things Happen, But You Have To Take Action

 Phil

The Freedman Co.

 P.S. Call or email for your free copy of Big Idea Event Marketing Catalogue.