July 18, 2024

Don’t Bore People With Your Intro

Good Morning;
The other day I went to a leads group. The person in charge talked a bit about the 30 second introduction. In a future meeting he’s going to talk more about what goes into an introduction. So this week I’m going to beat him to the punchline.
Let me ask: How many times have you gone to a business event where everyone was asked to introduce themselves and tell what their business does? In most cases you have 30-45 seconds to do this. Almost always there are one or two people who go on and on for 4 or 5 minutes listing all the features of their business and products, and boring everyone as well. Don’t you just love them?
How do you make sure you’re not one of those bores but still get your  message out?Here is how. Plan ahead of time by drawing up a 30-second, 45- second and 1-minute speech.You can start in one of two ways. Either with your name and your  company or with a question or interesting fact about your industry.
If you use the name opening, then state a pain that people have, followed by one of your Unique Selling Propositions (USP) that addresses that pain, then a call to action and end by restating your name and company.If you use a fact as an opening, you then have to tie it to a pain and use your USP to show how you can remove their pain. This is followed by your call to action and ends with your name and company.When you have a longer time, say a minute, you can get two or three  pains and their corresponding UPS before your time is up.
Also remember that your speech has to be from the listener’s viewpoint – What’s In It for Them. I don’t care about your features if it does not solve a problem (pain) that I have and want to get rid of fast!Finally, if you’re asked to “take a moment to tell us about you and your company” or are given a time limit, say, “take 30 seconds to…”

LIMIT IT TO EITHER NO MORE THAN 30 SECONDS OR THE TIME
THEY GAVE YOU. DO NOT GO ON FOR 5 MINUTES! PLEASE!

If you want help with your speech, contact me
at: Phil@TheFreedmanCompany.com.

Till Next Week –

Remember – Great Things Happen, But You Have To Take Action, NOW!

Phil

PS. Want to know what a lead magnet is and WHY you need at least one? Then just let me know!

Comments

  1. Amazing! Its genuinely awesome piece of writing, I have got much clear idea concerning from this paragraph.

  2. You’re so awesome! I don’t think I’ve truly read anything like this before.
    So good to find another person with unique thoughts on this subject matter.
    Really.. thank you for starting this up. This site is one thing that is required on the web, someone with a little originality!

  3. This site was… how do I say it? Relevant!! Finally I’ve found something which helped me.
    Cheers!