Good Day
An old friend of mine recently had a magazine article written about her. Gayle Carson, who calls herself the Spunky Old Broad and who founded the SOB movement, is a strategy coach and radio host who specializes in helping women over 50 discover as well as utilize their talents and strengths. Carson talked about some of her marketing methods.
One of the things she does is continual marketing. For her, marketing is not a one-and-done operation. This 78-year-old dynamo, who has survived three bouts of cancer, has set herself apart from others by brand marketing herself as Dr. Gayle SOB.
Carson keeps the lines of communication open by writing a newsletter to her customers every Monday. She also gets lots of feedback from the 4 different radio shows (over 12 per month) she does.
If this SOB can do all this and much more, what can you add to what you’re doing?
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
P.S.
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Philip FreedmanYour Doctor of Customer Acquisition, Retention and Enhancement
