July 18, 2024

Headlines and More Customers

Good Morning ,
Lots of news in the headlines today. Today’s marketing tip deals with one of them and how you can use it to your advantage. Inflation!
Chances are you feel the effects. Your vendors have raised prices on you, and in turn you have had to raise your own. Now be the first on the block to offer an “Inflation Buster” product or service. This product or service that is your “Inflation Buster” should be one of your more popular items that you can slash in price to get people in the door. We are not talking about a 5 or 10 percent discount!
Offer at least a 50% discount to make a statement and get your customers’ and prospects’ attention. It might cost you a bit of money, but it can bring in new customers. The goal is not to have a one-time customer where you lose money, but rather to convert them into a repeat customer who makes you lots of profit over the lifetime of the customer!
Don’t wait until your competition starts offering “Inflation Buster” or you’ll be just an also-ran.
Need ideas? Contact me!
Till next time.