The other day I was talking to a friend and was told of another person that we both know. That person was having financial problems, but had just gotten some money and instead of paying their bills or putting it in to savings , when out and spend it on something they really did not need, (they said they did not need the item).
That got me thinking to a book that I read a while back, “The Top 10 Distinctions between Millionaires and the Middle Class” by Keith Camron Smith. This is a great book that explains the difference between the lower, middle and upper class and how they view money, basically how they view life and planning for it. We talking long-term vs. short-term vs. no plan thinking.
If you know the mindset you can understand and market better to each group.
