Good Morning
Welcome to the second half of 2019! Yes, the year is half over; you should be halfway to your yearly goals. To help you keep on track, you need to look at how your advertising/marketing program is coming along. Are your advertising/marketing messages really reaching your customer base? Are you using the proper media-to-market match?
Let me give you an example. The other day a friend who is in the business to business arena told me he viewed a webinar on LinkedIn and learned a few things about how to promote his business on LinkedIn. From what he told me, it sounded like it was a good media match for his product and customer base. I was on my way out the door so I don’t know if he was going to try it. I sure hope so because I really do believe it would be better than what he is doing with other media.
I would also like to tell him that if he stops by my office, I can also give him some other ways to use LinkedIn to get his message out.
Lots of businesses will use media that does not match what their target market uses. I’ve asked why, and it’s either that they didn’t know better (which can be corrected) or in most cases, it’s the media they like and use. When I hear that, I remember what a number of my coaches and mentors have drilled into me: “You have to know your customers, their habits, likes, dislikes, lifestyle and how and what media they use.” Know your customers, and you will be able to reach them!
Till next time, Great Things Happen, But You Have To Take Action NOW!
Philip Freedman
Your Doctor of Customer Acquisition, Retention and Enhancement
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