July 18, 2024

It comes out of my pocket if I’m not perfect, But….

I have to be perfect! Yes, I know how that sounds, so let me explain. When I get a list for a client, I have to make sure that what they need is correct and they get the correct list. Next I have to make sure that the mail piece has all the proper items on it so it gets delivered at the correct discounted rate. If I make a mistake, I have to pay out of my pocket to make it right. It has to be perfect!

 I’ve been told I take too much time planning and then working on my marketing, trying to get it perfect. If it’s true, it’s because of what I do for my clients. I sometime get carried away on my own stuff. But there comes a time when I have to stop trying to make my marketing too perfect and just get it out there.

An old television engineer that I worked with in a small market had a saying: “Good enough for a market of this size.” Meaning sometimes it’s just good enough. So the next time you’re trying to get it just right remember his words of wisdom and just get it out and make some money off of it.

Till Next Week –

Remember – Great Things Happen, But You Have To Take Action, NOW!


P.S. You can NOW order my book “The 11 Secrets Successful Businesses Use to Stand Out From Their Competition” from Amazon for only $7.39.