Good Day
Last week I wrote about mavens! This week: How do you keep your mavens and everyone else referring customers to you?
You will need to set up two systems or programs, one for your mavens and another for those customers who refer one or two customers to you.
As you think about your systems, first think about what you would like if you referred a customer to a business. This will help you get into the correct frame of mind. Now you can build a system that will prioritize the things that will keep your mavens and customers referring customers to you.
One of the primary items that you need to include is some form of “thank you” each time you get a new customer from a referral. It might be something as simple as a thank-you note or email to a special gift the referee would really like and appreciate.
Another key point to remember is to stay in contact with your mavens and customers so that they don’t forget about you.
You will have to figure out how, with what, and how many times you are going to touch your mavens and customers. Yes, you will need to spend money so you had better come up with a budget as well.
Finally, take action, put your plan into practice, promote it and track your results.
If you need help figuring it out, call me.
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
P.S. If you know anyone who can use printing, mailing or marketing help, please let me know.
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Philip Freedman
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