What Did Sheldon Dennis of Fish Window Cleaning Learn And How Will Make Me Money?

My friend Sheldon Dennis of Fish Window Cleaning was the spotlight speaker at the H.E.B. Chamber leads group. He talked about just coming back from Glazer Kennedy Inner Circle 2-Day Dallas Bootcamp and what he learned.

He learned that he knew what to do with leads, but he was shown what “The Perfect Customer Lifecycle” is. This was presented by Infusionsoft, makers of marketing automation software (I am in the process of becoming a reseller of the software).

 The first step is to attract traffic to either your web site or your store.

Next capture the leads with the web site, maybe offering something for their name and email address. At your store, you can ask people to sign up for promotions and get their name and maybe address and/or email. If they haven’t bought (you know, ‘I’m just looking’) then nurture the prospect. Do this by creating consistent follow-up messages.

 When they are ready to buy, they’ll buy from you. Remember, people buy on their schedule not yours. Of course, when they buy now, you must deliver and you should go above and beyond. You know: under promise and over deliver.

The next 2 steps are where most businesses fail. Do you?

 Upsell to the customer (this involves more than ‘do you want to upsize that’). Do you do this? And have you developed a strategy to help grow recurrring revenue? And the last step – getting referrals. Do you have a program that gets you consistently great referrals from your customer base?

 Ready to develop your own perfect customer lifecycle and make your business more profitable? Then, You Need to Email Right NOW! at tfc@freedcom.com or call 817-282-0443 NOW.

 Till next week – Great Things Happen, But You Have To Take Action

 Phil

The Freedman Co.

P.S. Need to get your Advertising/Marketing up and running but lack the time or knowledge? I have a number of Done-For-You systems that will bring customers to your business. Call Me NOW!