Good Morning
Remember when your mother said, “If everyone else jumped off a cliff, would you go along with them?” Usually it was something you wanted to do, and yes, all your friends were doing it and you wanted to fit in. Right?
Nowadays, we do the same thing. We see our competition do something, like run an ad, post on Facebook 10 times a day, text marketing, and we think we have to do the same thing now. The problem is that when we all do the same thing, we all look the same to our customers. Then the only difference is price, which leads to playing the Walmart game.
What can you do?
Try something different. Go in the opposite direction; don’t be a lemming. If you start marketing and advertising in a different way than your competition, your customers will notice you.
One of the things I do is borrow marketing and advertising ideas from one industry and use it in another.
Don’t bow to the pressure of “what will people in our industry say,” or “that’s not what we do in our industry.” What I want to hear is, “no one has ever done that before in our industry; can you do that?”
Stand out and get more business. Want to learn more? Then pick up the book ” Outrageous Advertising That’s Outrageously Successful” by Bill Glazer.
Are you ready to be different from your competition? Are you the type who is willing not to go along with the pack, willing to think and act outside the box?
If you are, then you will want to take my special 6-part email course on marketing that will give you the tools and shortcuts to help you grow your business.
Interested? If so, let me know and I’ll give you advance notification.
Till Next Week –
Remember – Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Doctor of Customer Retention
P.S. Let me wish you all a safe and happy 4th of July.
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