Good Morning
Business owners want to know the “Number 1 Secret” that will get them more business through the door. With this one strategy they will jump ahead of their competition and put money in the bank. It’s the key to unlocking everything.
Well the secret is that there is no one secret. There is no buried treasure. It’s not doing one big thing, it’s a series of small steps that you put into place, building upon each one.
It’s also being willing to go against what everyone one else in your industry is doing and what friends and family say you should be doing, unless they themselves are very successful in your same industry.
It takes planning and execution of hundreds of different things done to bring in one customer each. And it is doing all of this simultaneously, not sequentially.
So the next time you hear, read or learn about someone or something that will be the number one thing to get you more business if you just do this, just walk away and know that there is no pot of gold at the end of the rainbow.
Your comments, as always, are welcome; please send them to tfc@thefreedmancompany.com.
Till next week – Great Things Happen, But You Have To Take Action
Phil
The Freedman Co.
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