Good Day
Earlier this week I heard that my friend and his family who live outside of Houston are safe and that at that point had no flooding in their home. Years ago he had a store front for his business but closed it. Now it’s internet based and he will continue in business. He’s one of the lucky ones.
But what about all the brick and mortar businesses? Part of my business is also a physical one. I have computers, printers and mailing equipment. What safeguards do you have in place for when the unthinkable happens?
After my main computer died and I had to switch to my laptop, I finally put myself on a backup schedule after years of trying. Every Sunday I back up my laptop to an external hard drive that I keep in a location away from the office.
I also make sure that all my marketing materials, lists and customer files are backed up. I have contacts so that equipment can be replaced. The online part of my business is kept safe by the companies I use so I can access them from any computer anywhere.
What plans and actions do you have in place in case the unthinkable happens? And how fast could you get your business back up and running?
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
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Philip Freedman
Your Doctor of Customer Acquisition, Retention and Enhancement
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