Keeping in Contact with a flyer

Good Morning,
Yesterday I went to a Chamber leads/networking meeting at a local restaurant. A Realtor was the speaker. Besides telling us about her background (which was quite impressive) and what she does (selling and leasing homes), she also told us how she stays in front of her customer base. She sends them a flyer on a regular basis.
She gave us each a copy of the flyer. It was full-color printed on both sides and had useful information on it. One side was an infographic titled, ” Preparing for the Unexpected,” and the other side was an “Emergency Kit Checklist.”
Her contact information was on one side of the flyer. I did not get a chance to talk to her afterwards so I am not sure about how she gets it out to her base. If I were her, I would mail it in an envelope with a note attached explaining, “I thought it would be of interest to you. If you would like copies for family and friends please let me know and I’ll get them to you.” I would also put my information on both sides.
Studies have show that what people are interested in are checklists, infographics and simple-to-understand charts. Remember when selecting information to send out, It’s Not What Interests You, It’s What Interests Your Base. They are wearing a hat or T-shirt that has WIIFM on it in big letters.
Now as I said above I would mail it not email it. Why? With email it’s too easy just to ignore and delete it. When mailed correctly, it will get opened, read, kept and sometimes it will even end up on the refrigerator. I would mail out something once a month so that my base got used to and even expected to see something from me and maybe looked forward to it. Do you think I would be top of mind when they or someone they knew needed services that I offered?
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This fall I will be bringing back my Lunch and Learn series. This series will feature local experts discussing their chosen field in exciting and easy to understand terms. Keep an eye out for more information about this profit-building series.
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Till next time.