Good Morning,
Last marketing tip we talked about why you need goals for your social media if you want it to work for you and your business.
Now let’s talk about how to set your goals.
Goals will hold your media and yourself accountable, time and budget wise. As we all know, social media can be a time sink and a money pit. Do you really want it to eat into your profits?
Start with a broad objective, a big-picture objective, say, building awareness for a new product and generate leads for it or engage local followers and grow a greater community presence.
After you have established your broad objective, you can break it down to smaller objectives that will directly lead to your day-to-day social activities.
As you break down your big picture goals, use the SMART goal- setting framework, which is great for social media.
In case you aren’t familiar, SMART is an acronym for
- Specific: your goals should be clear, simple and defined.
- Measurable: This is where analytics come in. You want a goal that has one or more metrics.
- Achievable: Is it achievable or is it not possible within your resources?
- Realistic: With your current resources of time and money, is it possible to achieve your goals?
- Time-sensitive: Every goal needs a time frame, whether it’s one year or several months.
Now you see how goal setting works using this approach which results in direct action that’s backed up by data.
Next time we will identify the metrics you’d like to assign to your goals.
Till next time.
