Media Mistake in Marketing Your Business

Good Morning

For the past two weeks I’ve written about developing a profile of your best customers, finding more of them and sending your personalized message to them.

Now, let’s cover the last big mistake – media.

You have to match the media to your audience. Let me say that again: Match the media you use to your audience. Not to price, maximum eyeballs or clicks.

If your customers all use texting or instant messaging, then that’s the media you should use. Likewise, if your customers are age 60-plus and read the newspaper, then ads and articles in the paper would be the ticket.

Another point is to use multimedia, more than one media to get your potential customers’ attention, such as direct mail and emailing or texting. The whole idea is to use a multimedia, multistep process or system to get your prospects through your sales funnel.

If you really want to make all this work and be very successful, then you need to make sure that you’re selling one-to-one and in a competitive vacuum. You want your customers’ undivided attention. You want to put them into an environment in which only you are talking to them. If you talk to them only online, then you do not want them clicking around the Internet to see who else is selling what you are.

What you do is take them from online to offline.

For all you people who want to do your selling on the Internet, then let me quote what Eric Schmidt, CEO of Google, said in an article in the Wall Street Journal about selling on the Internet: “It’s a cesspool.”

Would you like to know more about taking your message from online to offline, or even offline to online and then back to offline? Then just let me know.

Till Next Week –

 Remember – Great Things Happen, But You Have To Take Action, NOW!

Phil

P.S. Now you can have monthly marketing support so you can learn more marketing secrets and be able to advertise your business better.