Losing Money?

Good Morning,
Today, Thursday, October 21, 11:00 am – 1:00 pm, I will have a booth at the NE Tarrant Chamber Business & Catering “Biz” Expo at the Birdville Fine Arts/Athletic Complex, 9200 Mid Cities Blvd., North Richland Hills, TX 76180. Then I will have a booth at The HEB Chamber Expo next Tuesday, October 26, 2:30 – 6:30 pm, at the Hurst Conference Center. Come on by either or both and say hi.
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I had a friend who used my home address over ten years ago. She was moving and had her mail forwarded until she could settled in another state (not Texas). A few weeks ago I got not one but two advertising pieces for Medicare benefits for her. Now my friend is probably in her 70’s so she been on Medicare for a few years, but Blue Cross/Blue Shield of Texas and an Ohio company just sent her solicitations. Since they haven’t sent to her before at my address, they must have purchased a mailing list. A poor quality list!
Who knows how much money they wasted. By purchasing a good quality list, which would not have 10-year-old names and addresses on it, they might have been able to give their CEO or some other executive a bigger bonus, because they sure won’t use the saving to lower your premium.
What about you? Are you wasting money trying to contact past customers and prospects with old and outdated contact information?
There are ways to clean up your lists so you don’t keep wasting time, energy and money, unless you like to! Need help getting your lists clean and up to date? Then just contact me by calling me at 817-616-5155 or email me at Phil@MyMarketingCure.com or click here.
Till next time.