Good Morning
I’m one of the few people who look at and read every piece of mail I get whether at home or at the office. I notice when I get mail that is hand addressed or has a label on it, has a full postage 1st class stamp or a standard (bulk) mail permit on it, whether they stuck a generic flyer in an envelope with full postage or a personalized sales letter with the flyer. I notice it all. OK. It’s part of my business.
What I notice is how much money people waste trying to get their message out. Want to save some money? If you do, then ask yourself would you as part of your targeted audience open the envelope? Would you toss what’s inside before it got read? Does your message really hit home with your audience? Are you entering the conversation going on in their mind, or are you trying to start a new one that they might not be interested in?
Now are you spending your money wisely? Are you putting first class postage on post cards when you could have sent them at half the cost using bulk mail? Are you putting that flyer in an envelope when you don’t have to? Are you mailing more than 200 of the same pieces at one time?
By planning out your sales message and the method of delivery, you can make sure that it has the intended effect that you want and keep some money in your pocket at the same time.
Till Next Week –
Hello, just wanted to mention, I loved this article. It was funny.
Keep on posting!