Good Morning
I look at the ads I get, and I’ve seen some crap in the last few weeks.
Most of the ads have been developed by the home/corporate office or their ad agency and given to the local branch or franchisee to run with only minor changes.
Here are some of the things they do:
1. They feature their reason why their customers should buy from them. Customers buy for their reasons, not the company’s reasons. But by using testimonials, you help showcase reasons to buy. People will believe testimonials 78% of the time vs. 14% that believe a company’s advertising message.
2. Businesses focus on their products only. People are looking at what your product can do to make their lives better. Explain it to them.
3. No sense of urgency with a weak and/or no call to action. These ads just put the information out there; they create no sense of urgency in the eyes of the customer and really do not direct the customer to the next steps to take and what could happen if they don’t.
The next time you want to get your message out, make sure you don’t make these same mistakes.
Are you just going after the low-hanging fruit? Find out next week why you need to pick all the fruit.
Till Next Week –
Remember – Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Doctor of Customer Retention
P.S. My free report is almost done, there is still time to send me your contact information so you can get a free (for a limited time) copy of this report. Email me now!
