Good Day
I talk to a lot of business owners, and one of the things that they seem not to appreciate is the value of their customer and prospect lists. They seem to think that the big money assets of their business is the facility, equipment or inventory. Not true! When businesses buy other businesses, in most cases it’s not their equipment they want, it’s their customer list.
It’s your customer and prospect lists that will make you money. You need to keep your lists in good shape. That means up to date, accurate and with as much information on your customer as possible.
The bigger and more complete your qualified prospect list is, the more income you will be able to generate over time, and the more likely it will become the most valuable asset you own.
If you need help with your lists, give me a call.
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
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Philip Freedman
Your Doctor of Customer Acquisition, Retention and Enhancement
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