Good Morning
Has this ever happened to you? You’re dealing with a business and they are using terms and phrases that you don’t understand. What do you do? Ask them to please explain what they just said, or just nod your head in agreement and hope you didn’t make the mistake of a lifetime or make a really big fool of yourself.
Now, think back. Do you do it to your customers? How do you think they feel when you do that? Think they will be your customer for long?
Speak their language. If you have to use jargon or industry terms explain them. If you use abbreviations, explain what the abbreviation stands for the first time you use it.
Here is an example from my world. We will put your list of customers through the U.S. Postal System’s National Change of Address database better known as NCOA to see who’s moved in the last 18 months. Then we’ll correct your list so that it is up to date.
One of the few times that you can use jargon with a customer and get away with it is if your customers use the same jargon and terms. You always want to speak their language.
Cut down on the jargon and keep your customers longer.
Need help developing your marketing systems?
Then just give me a call at 817-282-0443 or email me at Phil@TheFreedmanCompany.com and we can get together.
Till next week
Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Doctor of Customer Retention
P.S. Reach the right customers with 3 full-color jumbo postcards mailed within 45 days, including list, printing and postage. For only $1.27 per card for the next 2 days, call 817-282-0443 or reply to this email for details.
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