Spring cleaning, use those old marketing materials

Good Day

First off, I got another letter; I think this is #6. Should I wait until I get 10 letters or call them now? Let me know what you think.

I was doing some spring cleaning at the office trying to make room for envelopes for one of my clients, when I found some very special express envelopes (about 650 of them). These are very expensive 6×9 full color envelopes designed to get to the top of the “A” pile and then to get opened immediately.

As I transferred them from the box that was falling apart to a new one, I thought: “I need to use them.” Now all I have to do is come up with a campaign in which they will work, something like a special discount for a new product that will help keep clients and bring in new customers, maybe.

The point is that we all have advertising or marketing materials that are sitting in the back of the storage room collecting dust that cost us a lot of money to make and were designed to bring in customers. And it’s not doing that in the storage room, correct? What I want you all to do is go through your storage room, find all that great or even not so great materials and start using them NOW! Most can also be re-purposed if need be. If you want some help on how to use them or get them out, just contact me; I’ll be glad to assist you.

Maybe you can even use my envelopes to help get your materials read.

Until next week,