November 26, 2020

Why Use Direct Mail

Good Morning,
Next week the Hurst Euless Bedford Chamber of Commerce will be having its annual in-person Business Expo, Wednesday, October 21 from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center. Tickets are $10 and available at the door. As an exhibitor I have a limited number of ticket that will let you attend for FREE. If you would like one, please contact me ASAP. They are on a first come bases.
Now on to this week’s tip!
By now you have noticed that we have entered the election season. Early voting in Texas and many other states have started. Election Day is November 3.
Candidates try to touch base with the voters through every available media, especially ones running for state and national offices. But what about the local races? Most of them do not have the funds to run radio or television ads; they have web sites, Facebook pages and might be running social media ads. They also put up signs and send out post cards.
One thing I have learned from working with local campaigns for over 20 years is that if you really want to reach voters, one of the best ways still, is through direct mail. I know that by using direct mail I can get my message seen by at least one person in that household. Can you say that about other media?
What does this mean for you? Candidates have a very small window to reach their target audience and convince them to buy their product and they use direct mail overwhelmingly to do that. You should follow their example if you want your target audience to do more business with you.
Till next time.

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