July 17, 2024

Your Crisis Is Not Mine!

Good Morning Contact First Name

The other day a client forwarded me an email from their printer explaining that they had some problems and that they would be delayed in getting the materials for my client’s mailing to me on time.  This was a first! My client (who’s a great client) also did not hold my feet to the fire to make up the time the printer had lost. I’ll remember this the next time they do need something rushed!
Most of the time I have to make up the lost time because the printer needed more time, the art work was not correct, more changes were made, supplies were not ordered on time or back ordered, you get the idea. Oh, and by the way “Don’t you dare you charge us a rush or overtime charge.”
In most cases I get it done; I work late into the night and/or on the weekend. This is what a small business does to keep their customers happy, coming back and referring others.
When I plan out and execute a customer’s project, I add in extra days for everything: getting the list, printing, mailing services and especially the post office. I even tell my customers that the clock stops when I send them the proof (I build in a day or two for them per proof and I know that there will be three sets of proofs). So a project could take a month or more, but when something goes wrong and something will, we will not have a crisis on our hands.
There will be times, even with the best planning, that a crisis will occur. When that happens we will work through it the best we can to get it all back on track and put in safeguards we hope will prevent it from happening again.   
Proper planning minimizes most crises.
Contact me at TFC@TheFreedmanCompany.com to help you with your marketing and advertising planning to prevent a sales crisis in your business.
Till Next Week –

Remember – Great Things Happen, But You Have To Take Action, NOW!

Philip Freedman

Doctor of Customer Retention


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  1. What’s up, I read your blogs on a regular basis. Your humoristic style is witty, keep it up!

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