Tips to boost your response rates

Good Day

Here are two quick tips to boost your response rates.

1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you’re worried about people who have responded in the mean time, simply include a sentence that says, “If you have already responded, thank you. If not, here’s another opportunity…”

2. Some clients say, “I can’t mail again – I just sent a mailing last month!” Do you remember what you got in the mail last month? Last week? As David Ogilvy said, “You’re not advertising to a standing army. You’re advertising to a passing parade.” People who don’t need you one week might need you the next.

For all you emailers, this also applies, but with a shorter timeline.

Until next week,