Good Morning
Does this sound familiar? You need more customers and you have no idea how to get them in the door! How do you come up with the next great idea to bring them in? Talk to your friends and family? Talk to your “friendly competition”? Talk to your vendors or customers?
Really!
You go to your file of past campaigns that worked and use one of them. If you don’t have a file, start one now. Or you can go to your file of other people’s marketing and advertising materials and repurpose one or mopre of them to fit your needs.
I know you don’t have a swipe file. Here is how to start one:
Go through all your mail, and after you take out the bills and personal stuff, divide the rest into 2 groups: what I like and what I don’t like. Also do the same with magazine and newspaper ads, and even emails. Now when you need an idea, you can go to your swipe file and find something that will fit your needs, rework it and then send it out to attract more customers.
Remember to keep good records of how well it worked or did not work so you know whether you should use it again.
If you need help in developing a tracking system or need more information, just contact me at 817-282-0443 or email me at tfc@freedcom.com.
