Good Morning
Today I would like to share one of the many things I learned at the GKIC SuperConference I recently attended. These are rules you need to follow when crafting your marketing message. This applies to all types of media.
Dan Kennedy Top 10 Money Making Rules.
#1 There will always be an offer or offers.
#2 There will always be a reason to respond NOW!
#3 There will always be clear instructions on how to respond (pick up the phone and call….)
#4 There will be tracking and measurements.
#5 Whatever brand-building occurs will be a happy by-product, NOT BOUGHT!
#6 There will always be follow-up.
#7 There will always be a strong sales core message.
#8 Regardless of whatever media you use (online or offline), it will look like mail order advertising.
#9 Results Rule, Period!
#10 “You” will be a Tough Minded Implementor.
Most people don’t follow any of these rules, and then they wonder why their marketing doesn’t work.
Trying following these rules on your next campaign. I’m here to help you implement them; just pick up your phone and call me at 817-282-0443!
Your comments are always welcome, send them to tfc@freedcom.com.
Till next week – Great Things Happen, But You Have To Take Action
Phil
The Freedman Co.
