July 17, 2024

Save Money!

Good Day
A lot a businesses do it and waste their money. It’s one thing for big corporations to do it; they can afford it. But when it’s small businesses, they can go out of business. What am I talking about? It is called awareness or brand advertising. That’s where you run an ad that doesn’t sell anything. All you’re doing is getting your name out there, “building brand awareness” so maybe people will remember you.
You see the ads all the time. In fact, you can see great examples in a free one sheet newspaper that is located in lots of fast food places. It is full of small business card ads that list the company name, tag line or message, phone, address and web site. A great ad might even offer a percentage off or a free brochure hoping to attract customers.
The business owner is sold an ad run for a number of issues; this is known as repetition marketing. You know potential customers have to keep seeing it for it to sink in (which is true), but you have to offer something that gives readers a reason to take action, which these ads do not.
If you do run brand awareness ads, offer something worthwhile and add a tracking code so you can track your response rate.
By the way, I am at my multi-day mastermind meeting putting the final touches on the “Amazing Marketing Kit” a DIY kit that gives you the tools and resources you need to advertise and market your business. This kit is based on over 20 years of marketing and communications experience.  Watch this space for more details.
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
 Philip Freedman
Your Doctor of Customer Retention


  1. It’s nearly impossible to find well-informed people in this particular topic, however,
    you seem like you know what you’re talking about!

  2. Keep on working, great job!

  3. Hello, just wanted to say, I liked this post. It was funny.
    Keep on posting!

  4. Wow! At last I got a blog from where I can in fact
    get useful data concerning my study and knowledge.

  5. Keep on working, great job!

  6. Way cool! Some very valid points! I appreciate you penning
    this article and the rest of the site is also really good.

  7. Informative article, exactly what I needed.

  8. Hello, I log on to your blog on a regular basis. Your writing style is witty, keep doing what you’re doing!

  9. Fabulous, what a web site it is! This website gives valuable facts to us, keep it up.

  10. Legalizar seu negócio de salgados congelados.

  11. Hi to every body, it’s my first pay a visit of this weblog; this webpage consists of amazing
    and actually good information in support of visitors.

  12. Superb, what a website it is! This webpage presents
    valuable information to us, keep it up.

  13. Hi, I do think this is an excellent blog. I stumbledupon it 😉 I will come back yet
    again since I book-marked it. Money and freedom is the
    best way to change, may you be rich and continue to guide others.

  14. This design is steller! You certainly know how to keep a
    reader amused. Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Excellent job. I really enjoyed what you had
    to say, and more than that, how you presented it.
    Too cool!

  15. Thanks for finally writing about >Save Money!
    <Loved it!

  16. When someone writes an article he/she retains the idea of
    a user in his/her brain that how a user can understand it.

    Therefore that’s why this piece of writing
    is amazing. Thanks!

  17. This is my first time pay a visit at here and i am genuinely
    haappy to rea everthing at alone place.

  18. Hi there! I just wish to offer you a big
    thumbs up for your great info you’ve got right here on this post.
    I will be returning to your site for more soon.

  19. opticians near me says

    Your style is so unique in comparison to other people I’ve read stuff from.
    Thank you for posting when you have the opportunity, Guess I’ll just book mark this blog.

  20. hAMILTON wOOD aND cOMPANY says

    Very good info. Lucky me I recently found your blog by accident (stumble upon).
    I have book marked it for later!

  21. This post gives clear idea designed for the new viewers of blogging,
    that actually how to do running a blog.

  22. I like this website so much, bookmarked.

  23. Great post
    Thank you for sharing to reach others.

  24. Good answers in return of this issue with firm arguments
    and explaining everything about that.

  25. Wonderful work! That is the type of information that are meant to be shared across the net.
    Disgrace on Google for not positioning this publish upper!
    Come on over and seek advice from my site . Thanks

  26. First off I would like to say superb blog! I had
    a quick question thaat I’d like to ask if you do not mind.

    I was interested to find out how you center yourself and clear your mind pror to writing.

    I’ve had difficulty clearing my mind in getting my thoughts out.
    I truly do enjoy writing however iit just seewms like the
    first 10 to 15 minutes tend to be lost jujst trying to figure out how
    to begin. Any suggestions oor marathon training tips?
    Appreciate it!

  27. I am truly grateful to the owner of this site who has shared this fantastic piece of writing at at
    this place.

  28. Great article, just what I wanted to find.

  29. Generally I don’t learn article on blogs, however I wish
    to say that this write-up very compelled me to take a look
    at and do it! Your writing taste has been amazed me.
    Thanks, very nice article.