July 18, 2024

Tips to boost your response rates

Good Day
Here are two quick tips to boost your response rates.
1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you’re worried about people who have responded in the mean time, simply include a sentence that says, “If you have already responded, thank you. If not, here’s another opportunity…”
2. Some clients say, “I can’t mail again – I just sent a mailing last month!” Do you remember what you got in the mail last month? Last week? As David Ogilvy said, “You’re not advertising to a standing army. You’re advertising to a passing parade.” People who don’t need you one week might need you the next.
For all you emailers, this also applies, but with a shorter timeline.
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
Dr. Philip Freedman C.A.R.E.

Philip Freedman

Your Doctor of Customer Acquisition, Retention and Enhancement
P.S. NOW, Discover the 7 Warning Signs of LCS, Go to www.7SignsOfLCS.com & Get a FREE LCS Diagnosis and Consultation!