Good Day
The other day, my chamber leads group did critiques of members’ (those who wanted to) 30-second commercial presentations, also known as your elevator speech.
While I was at Dan Kennedy’s InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to get people to to ask the next question.
For those of you who aren’t familiar with John, here’s a little background on him.
John Carlton has spent over 30 years as a copywriter, 20 of those working with legendary copywriting genius Gary Halbert. He has penned game-changing direct-mail packages for the largest publishers and marketers in the world. A number of his ads – including “The One-Legged Golfer” – have achieved classic, iconic status.
Below is his method for developing an elevator speech:
Fill in the blanks:
Position yourself or your business uniquely in the market to sell__________________
“We help ___________(group of people) do ___________(the benefit) even if________ (believable worst case scenario).”
Example:
We at The Freedman Company help small-business owners who need to get more customers so that business slowdowns and cash-flow problems are a thing of the past, even if they have no time or idea of how to increase business.
Now if you’d like, write yours and share it with me. I’ll post it here next week and on my web site.
Are you ready to learn MORE and make your business more profitable? Then, You Need to Email Right NOW! at tfc@freedcom.com or call 817-282-0443 NOW.
Till next week – Great Things Happen, But You Have To Take Action
Phil
The Freedman Co.
P.S. Need to get your Advertising/Marketing up and running but lack the time or knowledge? I have a number of Done-For-You systems that will bring customers to your business. Call Me NOW!
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